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The web has changed many things about business, but one thing's for sure, it's dramatically enhanced our ability to collaborate with every important constituency group. Read More

I'm a BIG believer in social media and outreach via social networking sites — which is why I'm constantly taking about Twitter, LinkedIn, Digg and Facebook and the value they hold for entrepreneurs. But something I haven't covered is how to know whether or not your efforts are truly beneficial — measuring the ROI. Read More

Information is driving the growth of smaller, focused organizations today. In fact, the fastest growing market segment within the world today is the establishment of new companies. These organizations develop and maintain information that is critical to the livelihood of the organization. However, traditional methods to secure information will not Read More

Your Web site should be crafted, designed and set up to clearly convey the information, values and trust signals that your customers are looking for. And here are nine trust indicators to help you do that. Read More

How Can You Make The Most Of Technological Revolution? Then, watch this video! Read More

Healthy competition is the bread and butter of capitalism, and Google is no stranger to stirring the money pot in its favor. But Google's latest decision to try its hand selling eBooks threatens to create a standards war that may prove destructive to many consumers. Read More

I promise to let go of this one after this week, but there have been so many upset people that I feel the need to revisit this subject once again. There have been many comments about my original post advising you to primarily target one keyword per page for organic search. I followed that up with some explanation of why I believe in targeting just Read More

There is no hotel on Santorini that doesn't look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that a Read More

Forrester's recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We've clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, Read More

The consumer reaction to the credit reform bill has been taking the spotlight ever since the legislation was approved by the US Senate two weeks ago. Though the changes proposed in the new legislation will have some effect on consumer credit card usage, the under-emphasized fact is that smaller businesses (particularly those in retail) stand to bea Read More