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Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large companies and corporations, AND a way to market that has virtually no direct cost: Cross and Co-Marketing. Read More

Competing with the “big boys” on the basis of “out experting” them is a cost free or minimal cost NECESSITY in a world that is so complex that its impossible to navigate the available options on one’s own. Provide that expertise, and establish TRUST and you will be amazed how the long term value of Read More

Running a solo business is very different from running a business with very few employees, which is also different from running a business with more than ten employees. These three "phases" require different skills and psychological orientations. Read about them here. Read More

Many people want to start their own businesses but, what KIND of business is the obvious question.

Answering that isn't always simple, and there's a tendency to look at businesses that are EASY to start, rather than businesses that best suit the skills and ability of the startup owner. Read more Read More

If you have your own small business website, you should consider whether to generate extra income from having ads on that site. Some that suggest it's a bad idea, while others support maximizing your ad revenue.

Read more about the pros and cons of displaying ads from Google Adsense & Read More

Small businesses need BOTH a website and a presence in social media, but what should guide you in deciding what a website should look like, and what content you should include.

This article explains a fundamental principle that is critical for small business website success. Read More

How social media can be misused. There are ways that people and companies can take advantage of users' vulnerability. Read More