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Simplifying your options immediately makes you better because it’s so much easier to do the right thing when you’re not surrounded by the extra things. The simplest way to improve is to eliminate your distractions. Read More

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, ... Read More

Are you using your small business’s social media accounts to provide customer service? Even if you aren’t, your customers may be. That is, they may be using you Read More

We keep asking ourselves, how are we to provide five star support to these “outside people” and develop a long term relationship with them? So here it is — a list of 10 things I found to be crucial in good customer support. Read More

M-commerce is sweeping the world as stores fight for customers. With an increased amount of shoppers reaching for their mobile devices, E-commerce (and physical stores alike) is taking mobile optimization more and more. There are three factors to understanding why mobile commerce is so popular. Read More

The more you know, the better the chance that you will reach your customers and get valuable traffic. Now, how do I get that information? – you may ask. Simple, analytics!
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Our partners at PayPal have created this great infographic with a little insight into what mobile shopping in Poland looks like. Click to view a larger image! Read More

Who says that commerce (or e-commerce) is boring? With the ability to use celebrities, quirky images, and catchy slogans — anything is possible. This blog post is dedicated to those who do it best: American Express, VISA, and MasterCard. We will also briefly discuss what each of those cards can bri Read More

Poland has quite a huge market for all kind of e-business owners. Located in Central Europe, with rapidly growing all kind of e-commerce metrics Poland is set to take over the e-commerce industry.

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This post is dedicated to good website design, a brief introduction to why color, simplicity and intuitive design is important in attracting customers. Read More