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The key to influence is listening. Listening helps marketers understand customer needs, identify promotion strategies and stay current on trends. Read More

The following questions are provided to assist in the development of content for a multicultural audience.

A. What is the objective?

Is it to inform, to convince, to sell, or something else? Decide and get it clear. Once you know the goal, you can plan your strategy.

B. What is the message Read More

Tweak Your Biz article about Wikipedia marketing. Mike Wood of Legalmorning.com tackles the three main areas of Wikipedia marketing with an overview of how to manage each. Read More