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I watched a very interesting video on Tech Crunch TV the other day where venture capitalists David Lee and Ron Conway discuss some of the key attributes of their most successful portfolio company investments. Here's my take on their findings Read More

Email newsletters offer one of the highest returns on investment in online marketing, second only to search marketing. But it only works when you do it right. Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success... Read More

By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Yah Read More

Setting up a business involves balancing your ability to invest with the projected return on investment. A business idea that’s relatively low on investment and has great potential is something that most business owners would regard as a lucrative business opportunity Read More

There are many simple mistakes you can make when starting a small business, but this post gives a pretty broad overview of the big missteps and perhaps clues for how to avoid them. Don't let the dangers or concerns connected to startups discourage you. Simply consider this a road map to your small Read More

Infographics are making big waves on social networks like Twitter, Facebook, and Digg. Learn how an infographic can make even the most boring of business topics seem more appealing. Read More

The lesson from this case study if that if you want top search engines rankings for your personal brand, get famous. Do things that win you real acclaim out in the real world, and Google will reward you on the Internet for your renown. Read More

As business owners and marketing folk, do we unwittingly sully our brands when we use trust-challenged social media outlets as the main communication channels with our clients and prospects?
Not yet, perhaps. Read More