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I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. What’s more disconcerting to me is that I can name a few that aren’t usually even offered, resulting in more than a few Read More

Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them involved, but once they get there, you’ll see why their word of mouth is more economical, authentic, and sustainable. Read More