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Have you ever taken a road-trip? As a military brat, I’ve taken many road trips just moving around the country and the world. I got to see so many beautiful sights and experience things I have never had the chance to. Back then, I had my dad driving and he was the guide. Read More

Mobile advertising is one of the fastest growing facets of digital marketing. But just as you and your team are likely trying to develop a mobile ad strategy, so are plenty of other competing businesses.
Simply coming up with some ads that work on mobile screens isn’t quite enough. You have to dev Read More

The more interactive your website, the more users will keep returning to your site because it makes their experience with your company much more enjoyable. Most ideas and tips are good for any website, others may be better fit for eCommerce sites, and sometimes you have to slightly revise tactics t Read More

Remember that old 1980s movie “Field of Dreams?” Kevin Costner is driven by the constant whisper … “If you built it, they will come.”
Well, in his latest book, “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,” Joe Pulizzi isn’t wh Read More

The main thing I hear from most people just starting out online is that they are overwhelmed. Yes, you will see TONS of ezines, membership sites, product packages, product launches, forums, blogs, and anything to do with internet marketing. It’s a fact, there’s a lot out there! Read More

I hear it all the time. “I want to expand my business, but I don’t know how.” Many online small business owners have this challenge. In all actuality, it’s not a business problem… rather a creativity problem. Read More

If you own or operate a small business, it is crucial to have an established online/internet marketing strategy in order to be able to maximize on sales and profitability, and to be successful in today’s competitive economy. Small businesses that are mainly conducting their business operations... Read More

Companies that are new to Twitter may be somewhat intimidated by attempting to use an unfamiliar Social Media platform. The key to turning Twitter into an effective business tool is understanding that it is an excellent opportunity to connect personally with their customers. Genuine relationships b Read More

We started the social media branch of our company when Facebook “grew-up” and opened its doors to the over 20-year-olds. We saw an opportunity with new age advertising and jumped on the bandwagon. Since then, every day is a new day! Social media platforms morph right before our eyes and we have to Read More

Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.

Quality of data, degree of intuition and amount of speculation can determine a digital marketing campaign’s success.

But let’s face it, there are some bad habits that exist despite our best form Read More