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I ran a small thought exercise at HubSpot this week. The question is: Which companies/brands can you think of that own a single word in the mind of the market? Read More

Just a few weeks ago, one of the most successful companies of all time suddenly rebranded itself. Google is now a subsidiary of a new company called Alphabet. Read More

Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with. Read More

Julia Kurnia is the CEO and founder of Zidisha, shares how, without a background in technology but with guidance from Y Combinator, she was able to pursue her passion and create a platform/marketplace connecting borrowers with lenders half a world away, at a fraction of the cost offered by larger, Read More

Love them or loathe them, links still count for your site’s ranking. In the Post-Penguin era, how can you get links without actively building them? Read More

LOL

was that title too much… I tend to do that, but to tell you the truth I think it’s hilarious, by the end of the article you will know what I mean.

Anyway, copywriting is the one skill that separates the boys from the man in this industry. Read More

If you’re starting a new venture the last thing you want to worry about is investing time and resources in expensive software systems. But that’s not to say you should be scribbling contacts or leads down on the back of a beermat, or doing your accounts with a calculator and a notepad.

It’s all Read More

If you want to grow your blog, you don't have to struggle picking up a reader at a time. Follow these tips and you'll quickly learn how to leverage the influence of key players in your niche. Read More

Is email marketing dead? That's a question that never seems to go away. The answer is a resounding “NO” – with very good reasons and evidence as to why not. Here are five things for marketers to know as to why the demise of email has been greatly exaggerated. Read More

Tune in to Episode 138 of the Content Marketing Podcast to learn the seven habits of content marketers who are rocking Facebook, Twitter, LinkedIn, and other social networks. Read More