BizSugar.com › Marketing › 5 Items to Consider Before Rebranding Your Small Business

Just a few weeks ago, one of the most successful companies of all time suddenly rebranded itself. Google is now a subsidiary of a new company called Alphabet. Founders Larry Page and Sergey Brin will run the new company, handing off the reins of each subsidiary, reportedly following a model established by Warren Buffett’s parent company Berkshire Hathaway. If a $445 billion-dollar business needs to rebrand, it should at least have you asking whether your business needs to consider doing the same.

Here is a list of items to ponder if you’re thinking about rebranding: