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Time and again, I’ve posted on the effectiveness of customer case studies. But now, there’s more evidence that they not only work, but also that they’re one of the least expensive content marketing options out there. Read More

Before you allow your employees to bring their personal devices to work, here are five critical issues that all small businesses should consider. Read More

This is not the first time I am doing a post on content re-packaging in different forms and types. Thus, I have already shared why giving your great articles a new life is so effective for content marketing... Read More

Do you know that Google+ now has Communities? This new feature works like Facebook Groups, but offers more options, such as Hangouts and discussion categories. Read More

Turning a new customer into a loyal customer is not easy, but a couple of ways you can do this is by using a mobile loyalty program or a mobile rewards program. Read More

Website traffic is key to the promotion of your website and the sale of your product or services. Even if you don't have a large marketing budget, you can still find ways to get more visitors to your site. Here are just a few great ideas you can use to drive more traffic to your website. Read More

What is a link pyramid and how does it help with building link popularity for your website. Learn basic link building techniques that can boost your google rank Read More

In April of 2012, Congress passed the Jumpstart Our Business Startups (JOBS) Act. While there were a number of provisions in the law, the item that generated some of the most interest was the introduction of rules governing investment crowdfunding. Read More

Ho ho ho! Holiday shopping has officially begun. And it’s going to be a great season! In fact, the National Retail Federation (NFR) predicts that holiday sales this year will increase 4.1 percent to $586.1 billion this season. That’s just [...] Read More

Inventory is one of the top expenses for a small business and keeping that balance between overspending and overstocking is often tricky. You want to have what people want to buy the moment they walk in your store. Yet excess inventory can mean the difference between a profitable quarter and one th Read More