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The prospect of expanding a business model is daunting, and the temptation of risk-aversion is strong. But the choice to “stick with the core” entails its own risks. There are no guarantees. But there are strategies companies can employ that will enhance the probability of a successful transition o Read More

The prospect of expanding a business model is daunting, and the temptation of risk-aversion is strong. But the choice to “stick with the core” entails its own risks. There are no guarantees. But there are strategies companies can employ that will enhance the probability of a successful transition o Read More

To build a successful marketing strategy, you've got to start with marketing goals. Here's how to establish yours. Read More

Are you wondering how to start a business off on the right foot?Entrepreneurs who figure out a way to profitably market their businesses succeed. One important thing to keep in mind is word of mouth marketing. Word of mouth is basically when a satisfied customer gives a recommendation of your busin Read More

A Semantic SEO campaign is focused on delivering content that can answer conversational queries closer to the user’s intent. Your SEO activities should not only focus on individual keywords but also on creating content that is based on providing answers to the search user’s querries. Read More

Google Image Search has added large buttons that let you filter your image searches with a press of a thumb on your mobile phone. Read More

Did you know that being nice actually works to the advantage of your business? It has its power not only in helping people but also in influencing their thoughts and attitudes. Read More

Are you keeping your employees safe? You should as it will make them happy and make them stay. Here is how you can do that. Read More

You and I both know the differences between a B2B and a B2C site.

How do we know?

We read the description on the homepage, check what’s on offer, who are the site’s target audiences, etc. The site design doesn’t help us spot the differences. Read More

Almost every website nowadays has a responsive web design layout, so that it can easily adapt to any device screen size. With technology advancement, the need for websites to become screen friendly has become inevitable. However, the rising popularity of wearable technology like Google Glass, Apple Read More