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It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super Bowl Sunday. Read More

Obviously, the likelihood of reaching even a tiny percentage of those users with one single tweet is pretty remote, unless you’re Justin Bieber or Kim Kardashian of course. And even if you only have a few hundred engaged followers, at the moment, chances are they’re in different time zones, they’re Read More

Now, a commitment to social and environmental sustainability is firmly steeped in the ultra-competitive world of SMB businesses. So, is it just a fad? Read More

If you’re an experienced blogger, you may find yourself focusing so much on Facebook, Pinterest and Instagram that you believe Twitter is dead.

If you are a new blogger, you may be overwhelmed by too much social media and put Twitter at the bottom. I believe both ideas are a mistake.

Person Read More

As a startup founder, you're probably looking for ways to cut costs wherever possible. Fortunately, sweat equity can help make up for a trim marketing budget. Read More

The New York Attorney General says Charter Spectrum, formerly Time-Warner Cable, has cheated millions of cable internet customers. Read More

Up for debate is whether we could one day become a cashless society that relies only on digital currency. But despite the advantages of e-cash, or electronic cash, we are not there yet in terms of mass adoption.

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In most interactions, you're capable of winning. If you push hard enough, kick someone in the shins, throw a tantrum, cheat a little bit, putting it all at stake, you might very well get your way. But often, this sort... Read More

Programmatic advertising isn’t new, but in 2016 its popularity skyrocketed. US programmatic display ad spend reached $22.10 billion and programmatic video ad spend has reached $5.51 billion, representing 56.0% of total digital video ad spend. Read More

LinkedIn is the largest professional network in the world. Over 467 million people have accounts on the site, and more are joining every day.

Roughly a quarter of these members log in regularly each month, but why? What is the real value of LinkedIn? If these are questions that you have asked th Read More