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Fact: Employees need to feel appreciated. The following are five ways that you can show your employees that your small business cares about them. Read More

Fact: Employees need to feel appreciated. The following are five ways that you can show your employees that your small business cares about them. Read More

Collaborating with other businesses is a fantastic way to become more successful. Here are five brilliant ways businesses can help each other to grow. Read More

Nate Shaw, cofounder of Brooklyn Music Factory, shares how automating marketing processes transformed the business, changed the business model, and put them on the road to success. Read More

Another true story about why you Don’t Ignore Turn

In June I met with a client who was frustrated by his lack of cash flow. We identified one of the problems: His turn was too low. By digging deeper, we discovered that the main culprit was a class of inventory called “building toys.” As a rule, Read More

While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.

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Most marketing emails get deleted with a quick tap on a smartphone or caught in the spam filter. So the big question for brands is... In our current era of email marketing overload, what can you do to get your emails not only opened but read, clicked and shared as well? Read More

The rising bad debt may be a side effect of bad financial management and that is why it is worth keeping a tab on expenditure. Below are some of the best ways you can manage your personal finance and be more prudent with your money. Read More

Marketers can now publish content directly to search using a new feature that Google is currently testing. What impact will this have on content marketing? Read More

If you’re hiring your first employee – congratulations! This move signifies that your business is really taking off. If you find yourself working nearly every waking hour, it’s time to hire someone to take on some of the work. Here's how! Read More