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By Kathryn Smith

One of the first barriers you will encounter as a new small business entrepreneur is the resistance you will meet from customers and not to forget that onslaught from established businesses. The resistance from prospective customers is understandable. They may have their own vie Read More

Building a brand for the company’s growth is what most businessmen want to achieve, and one way of promoting a brand is through social media. Social media sites is one of the best venues where a company can promote a particular brand. Read More

Looking for productivity apps that will help you be more efficient in your small business? Here's a great list of 13 to start with. Read More

In today's business world there are new expectations for marketers across the board to know how to do anything and everything that falls under the hopelessly broad term of “marketing.” Marketing expert Mike Bal shares the three most valuable skills you must have to compete. Read More

In order to run an online store successfully there are many factors that have to come together. But any experienced online retailer will tell you that a lot of the work really begins after an order has already been placed. Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

In the eyes of many small business owners, moving all or part of their small business IT to the cloud can be a daunting task. Yet recent trends such as bring-your-own-device (BYOD), the consumerization of IT and the strong correlation between technology and business outcomes, have sparked a moveme Read More

Experts say that Google+ a ghost town. Those reports have as much credibility as ghost stories or fairy tales. Allow me to show you why... Read More

Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catche Read More

The differences between marketing products vs. services will affect your content marketing work. In order to highlight those differences I created this infographic. Read More