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The design of a mobile app is one of the biggest factors in whether people will use, and importantly, continue to use, a mobile app. Here are the important mobile app design trends we expect to see in 2018.


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To help you take your small business brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.

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A/B testing is when you take two variations of a website design or copy and try each one with random customers. There are many services and tools available to simplify A/B testing. Let’s look at how you can integrate this powerful tool into your business to increase revenues.

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How do the successful businesses stand out from the noise and reach customers when every other business is competing harder than your Aunt Susan does for the last piece of pie? Here is a rundown of some great small business holiday marketing strategies. Read More

Product design doesn’t need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. Follow these important product design best practices.

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A strong logo is an important part of a company’s brand identity. Sticking with the core rules will help you find a great logo for your business. Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.

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Your website is a crucial component of your marketing and branding strategy. Here are 7 important website design best practices for small business websites that want to convert prospects into customers.



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Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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We looked at five common small business branding mistakes to help you avoid the fate of so many business owners whose businesses imploded because of poor or inconsistent branding.

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But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Here are seven important trends that you should understand today to help your business succeed.

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