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We all know getting new and potential consumers to notice you is an ongoing, and sometimes never-ending process--one you can't ever stop fighting. Here are a few ways to market your business that you may not have thought of. Read More

Ecommerce is a different kind of animal than a simple blog. It’s a mix of the traditional retail store with the access and technological advantages of the internet. One affect that the internet brings is that it gives everyone the ability to start their own business with a very low start up cost. Read More

As small business owners, we are afraid to put our prices on our sites. But is this causing potential customers to walk away? Read More

In B2B industries, the decision makers are the ones that pull the trigger on all purchasing decisions; that makes them your target audience. You need to develop a B2B SEO campaign that allows you to connect with those decision makers via multiple platforms, numerous touch points and at every stage Read More

In order to maintain success over the long term, it’s important for a website to perform well for both branded and non-branded search terms. Branded search is important because it’s an indication that other marketing initiatives, both online and offline, are working well. Branded search comes from Read More

Prior to new Fed rules, as required under the Durbin Amendment of last year's financial-overhaul law, debit Interchange was priced based on numerous factors such as: signature or PIN; card present or not; transaction less than $15 or higher; supermarket or lodging and more. Read More

But time will soon run out for making sales on gifts that require shipping before the big day. Solution: switch modes and push gifts that don’t require time to ship: digital goods.

Digital goods include online games, apps, ebooks, music downloads, gift cards or tickets to events. If you sell any Read More

This guest post by Joe Sanchez highlights how projecting risk management is linked to change management and innovation. Organizations can use risk management as a learning tool. Read More

The reason I feel my 37.5% increase in blog traffic is worth sharing is because I can point to one very specific change (which is applicable to any business industry not just insurance) in the way I produce new posts that is directly responsible for the traffic increase. Read More

Cloud solutions and service providers have provided a mean to be self-sufficient, to become more competitive and to evolve quickly. In times of economic crisis, it can fuel growth and facilitate changes in business processes without major capital expense. Read More