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Are fewer ads always better? Google recently announced that it will penalize sites with more than three ads above the fold. Frequently, these sites are low-quality sites with super-SEO’d, thin content landing pages designed to have people quickly bounce off the site when they click on one of the ad Read More

3 tips for writing supersonic copy that resonates with your voice and inspires authenticity and trust! Read More

Confidence is a gal’s best friend, and yet it seems to be so fleeting among women in business today. Here are 7 ways to shed a light on what is already there. Read More

When you buy a house, nobody calls it a “used house”. Nor a “classic house”. Not even a “pre-owned house”. It’s just a house. But for certain types of people, “used” is actually an attractive term. Read More

Legendary copywriter Robert Bly recently hosted a roundtable event for StepByStepMarketing.com. Here are some of powerful strategies for writing subject lines that get emails opened.
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AdWords is a PPC, Pay Per Click, advertising service offered by Google. When most people think of PPC, AdWords is the program they think of. It has set the bar and remains the most popular PPC program advertising available to business owners. Read More

Advertising can seem very challenging when you're on a small business budget. But there are ways to reduce your ad spend and really make an impact. Here are six ways to buy advertising on a budget. Read More