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Ryan Biddulph is a popular writer and blogger today, but he started as a nobody a few years ago.

He did learn a few valuable lessons early on in his career that may smooth your blogging journey, if you are a new or struggling blogger. Read More

You may think of it as an expression, being real and conversational, but it's more. Don't trigger the wrong reaction by being verbally lazy or cute. Read More

The future of your organisation is dependent on good leadership. Leadership consists of innate character traits and other behavioural qualities that can be developed by specialised training. Read More

Ally Yates, author and expert on Behaviour Analysis, discusses the importance of persuasion and influence in business. Read More

We all want to drive traffic to our blogs, but what are you doing to keep readers on your blog once they're there? If your strategy is to provide them with high quality, relevant content, great, but you also need to create ‘pathways’ around your blog, to keep readers consuming more content. Read More

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. Read More

Do you think it takes a lot of likes to make your Facebook page today popular?
Does it mean the many likes will generate revenue for your business?

Your Facebook Page Today

When Facebook Pages first came out everyone was doing what they could to obtain likes for their pages. Some would offer Read More

The myth of the "millennial segment" makes a mockery of just about every principle of marketing segmentation. Read More

As a marketer, it’s only natural that you want to deliver instant results, too. A clever video that goes viral overnight. A Facebook campaign that quadruples your fan base in less than a day. A quick SEO tweak that takes your website to the top of Google’s search results. Wouldn’t it be great if yo Read More

You know it’s not realistic, right?

Consistently creating super-engaging content that gets your audience’s pulse pumping, sends intellectual stimulation levels soaring, and generally blows the socks off readers every single time. Read More