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The pay-as-you-read pricing model for books makes an interesting case study for how small businesses might price their products and services. Read More

The minute you decide to sell your first self-published book, you've chosen to go into business! Whether you formalize that business relationship is another matter. Read More

You’re probably chuckling at the idea of a high-powered advertising executive basing important decisions about millions of dollars’ worth of client projects on Mrs. Partner’s personal likes and dislikes. But I’d invite you to ask yourself if you may be guilty of a similar approach with your own com Read More

In the 21st Century world of remote videoconferencing, wearing blue jeans to an online meeting has become commonplace. In fact you can also show up in sweats or pajamas if you like. That's because this type of video communication is more about the collaboration and saving costs, than it is about fa Read More

Diversification or concentration. Both are great social media strategies, but the one that will be great for you depends on your business. Of course, if you can dedicate a whole team to social media, you can do both. But if you are not Amazon or Microsoft, you might have to choose which approach wi Read More

Shhh. You might not be running a top-secret business, but there are times when absolute discretion is required. But how can one keep customer secrets? It helps to take a peek at how those businesses that offer 100 percent confidentiality treat such situations. Read More

So, where should you look for traffic when Google hits your site and you lose more than half of your daily visitors? Read More

With an editorial calendar, you can plan a lot of your content in advance. Many bloggers have already figured that out, but a blogging editorial calendar is one dimensional. Your blog is not your only content, so your editorial calendar should have more than one dimension. It should include: Read More

A great business lesson learned by digging up a septic tank - and any business, even city-based businesses, can learn from it. Read More

Many people write their own blogs. But sometimes they don’t. Sometimes they get other people to write some of their posts. And sometimes they pay the writer to do that…but sometimes they don’t. Read More