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Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution. Read More

Michelle Horton takes us through key elements of a website that make it easily navigable, clean and user-friendly. If you're a business in 2013, these are absolute must-do's and are essential to your success. Read More

By Belinda Summers

When a company is committed to attract as many prospects as possible, its efforts need to be funnelled through a priority strategy. It’s the only way to maximize the results, because giving equal efforts to multiple approaches lessens its impact.

Hence, a company also needs Read More

Marketing materials are important in delivering your branding messages to your audience. What are the items you need to ensure your business success? Read More

Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way. There are simple ways to utilize social media effectively and efficiently and the benefits of this are considerable when compared with other forms of marketing. To start with, you h Read More

There is an update on Google plus. And no, I am not talking about enhancements, Now, they have made a business decision to start selling your profile information. Learn more about it here. Read More

Building a community on social media is the most beneficial way for businesses to participate on social media. Learn how to do it here. Read More

By Kelly Gregorio

One global goal in business (regardless of industry) is to produce a positively recognizable brand. How does one do this? For those of you that answered: “get out there and let yourself be known;” you’re right.

Marketing is a crucial step when it comes to getting the word Read More

In business, how good you are matters, but how good others think you are often matters more. That’s much of the basis of the whole field of marketing. Read More

#Writing is very complicated. It’s not complicated in the sense that it’s hard to learn to write. That’s the easy part and everybody can do it. The difficult part comes with learning to write well. Writing is usually about conveying your inner world through the words so when other people read them, Read More