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Leasing - Alternative Way To Save Business Financing? First, what is Leasing? Leasing is a process by which a firm can obtain the use of a certain fixed assets for which it must pay a series of contractual, periodic, tax deductible payments. The lessee is the receiver of the services or the assets under the lease contract and the lessor is the ow Read More

Measuring Buzz Marketing results is all about proper lead generation strategies and having a sales process. All too often, people want Buzz Marketing and they think that if there is a lot of buzz, things will just happen. Sometimes that may be true - but more likely you willl generate some interest that will quickly fade and result in little actu Read More

I bet not many of my readers can't wait till the next book on economics comes out. Well, rarely having any interest myself in such books, I have been quite surprised by the extent to which two recent books from high priests of the dismal science held my attention. The first book I read was Dan Ariely's Predictably Irrational: The Hidden Forces Read More

One important consideration when you are into business, whether Big or Small is the Goal settings. This will determine your business journey; this will decide where you are going. Failure to keep on the right track towards the goal will result to destructive development of your business. So it is very essential that entrepreneurs should keep their Read More

Small business failure is worth considering. Though by definition here at bizSugar we often share small business success stories, tips and encouragement for those either in small business or considering entering it, the other side of the coin must always be considered. In this post, the Small Business Labs blog looks at the inherent bias of small Read More

Community investment in small business is taking up the slack where bank loans and venture capital funds have largely dried up with recession economics. CNN Money Small Business brings these inspiring stories of entrepreneurs who found ways of leveraging financing from loyal customers and members of the community to not only drive sales but in som Read More

Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%. Read More

Many small businesses are hearing about social tools like Twitter, but they cannot see how those tools can help their business. This post, focused on restaurants, helps readers understand how Twitter can work for them. 7 great twitter tips for restaurants. Read More

There must be good reason why Google, Bing and even Facebook are placing so much focus on improving search. comScore released their monthly report on global online search, and unsurprisingly, number of searches has grown to an amazing size. As Internet penetration deepens, search engines has become more people's common information resource. Onli Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More