BizSugar.com › Marketing › Buzz Marketing and Lead Generation

Measuring Buzz Marketing results is all about proper lead generation strategies and having a sales process.

All too often, people want Buzz Marketing and they think that if there is a lot of buzz, things will just happen.

Sometimes that may be true - but more likely you willl generate some interest that will quickly fade and result in little actual ROI. However, if you craft a lead generation technique and then use Buzz Marketing to enhance the exposure of your lead capture tool, you can show a huge ROI.