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Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? You can! Here are the steps (+ infographic!) you need Read More

SEO and Content Marketing has been the focus in the field of digital marketing landscape for many years now. Given the enormous benefits that each strategy offers, it would be unwise not to use both of them in your marketing campaign. If you don’t believe so, then check out this infographic as we o Read More

Curating top content from around the web is a great strategy to increase your social media reach.

For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. Read More

Are you a logical person? Do you run on reason or emotions? Effective action relies on your ability to think and act rationally, to judge things correctly and to treat every person and every problem, according to reason. Read More

Twitter is crowded.

As of Q2 2017, the micro blogging platform averaged 328 million monthly active users. That’s about four times the population of Germany. Or 8x the population of Argentina. Or 32x the population of Portugal.

See the point? Not everyone on Twitter is interested in you and yo Read More

Wish you could make powerful connections, create differentiation, and establish credibility? You can! But it will take some work, flexibility, and a commitment to consistency. Here's how to get started: Read More

Whether it’s an ill-timed post, poorly thought out joke, or a badly planned marketing campaign, a social media crisis can strike anytime and anywhere. Do you know how you’ll recover when a social media disaster hits your business? In this episode of the Brand Authority Podcast, I tackle this topic. Read More

Want to disaster-proof your business? You need to nail your branding. In this blog post and latest episode of the Brand Authority Podcast, I share why most businesses get branding wrong – and what you can do about it. Read More

Want to disaster-proof your business? You need to nail your branding. In this blog post (and podcast episode) I share the biggest branding mistakes business make and how to fix them. Read More

Not sure what, how, or where to track important social media data? In my latest podcast, I share 4 actionable ways to track and measure the impact of social media on your business. Read More