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While it may take time to create the perfect social media strategy, it’s important to nail it down sooner than later. Here's how: Read More

In this article, you’ll discover how Facebook group admin tools can help you create a stronger, more engaged Facebook community. Read More

Consultant Bobby Umar has figured out how social media can work for a business. Here are his top tips for LinkedIn, Facebook and Twitter Read More

There’s a world of difference (and difficulty) between using social media as a consumer versus harnessing it for your business.

Some people can post a picture of their kids to Facebook and see 100 Likes overnight. But small businesses with growing audiences might have a harder time trying to get Read More

You need to focus on your social media efforts to get results. Here are a few key steps on how you can effectively use social media to grow your business. Read More

With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions. Read More

Social media marketing has a new king—Instagram. With over 400 million users and a rate of engagement trumping that of both Facebook and Twitter, it’s not at all hard to understand why. If you’ve visited your Facebook newsfeed lately, chances are you were flooded by so much noise that you forgot wh Read More

In order to attract new customers, you need to stand out and be able to earn attention in a short amount of time. In this post (and podcast) I share 5 ways to do that. Read More

Whether you’re facing writer's block or a creative slump, creating compelling content can feel elusive. The good news? While writing great blog content on a consistent basis can seem overwhelming, it is possible. Here are 7 steps to writing a great blog post every time. Read More

One of the most elusive aspects to social media is budgeting time and money. How do you know what you should invest in and what a realistic cost might be? Here's the full breakdown. Read More