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I love seeing companies get creative with giving back. As a matter of fact, I make it a point to talk to as many CSR leaders as.. Read More

Jenny Beswick speaks eloquently about how brands today should leverage the new channels that have emerged in recent years to market their brand and grow their business. Read More

GA90 Recycling is in the process of revolutionizing the way recycling is done in Africa. The company’s main focus is providing the means to Africa (specifically Ghana) to properly dispose of cell phones along with there batteries in a environmentally friendly manner. You may be asking yourself, why Read More

This book will teach you a valuable lesson on branding. You'll learn how to stop trying to please everybody and stick to the market that loves you instead. Read More

I'm always preaching the value of social media. In fact, it’s kind of become a life mission to educate business owners on the power of social media. But for all the great things that social media does, I think it’s important to clarify that social media cannot replace traditional business roles. Read More

One of the best occasions when I witnessed the power of Social Media was few weeks back when an amateur video taken on a mobile got amazing shared virally on Facebook and YouTube ending up in the discovery of a new singing talent. The incident was based in Kerala, India, when one housewife who was Read More

Whenever I hear about a company that’s choosing to build their own employee volunteer and giving platform from scratch, I shudder..... Read More

in the first part of this series, we explain the Marketing Mix and why it matters.

An quick refresher for veteran and newbie entrepreneurs! Read More

Franchises are successful because of the lifetime marketing and training you get from the franchisor. But is franchising really for you? Read More

These mobile apps will surely boost your social media marketing. If you are an app developer, a great marketing technique is to use both a mobile and social ad network, such as appnext.com, to help you make the most money from your app and generate traffic through in-app advertising. These ad netwo Read More