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Learn the important of having a creation story when building your brand. An interesting creation story is one of the most important building blocks of a strong brand. Read More

Guidelines to reduce your exposure to 'disparate impact' claims.One obvious risk resulting from terminations is individual employment actions asserted by employees who claim they were victims of unlawful discrimination. Business conducting layoffs may be particularly vulnerable to age discriminatio Read More

Advice for small business owners and entrepreneurs on effective advertising campaigns, return on investment from advertising, working with ad agencies, and creating memorable advertising campaigns. Read More