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One important part of marketing is understanding what or who are influencing your customers. The reason it is important to understand is that it can affect your marketing decisions and results. Here are four factors that may affect your customers’ buying behaviour: Read More

Got a home business? Remember to keep your expenses -- and your bank accounts -- separate. This will help you with record keeping, especially for tax purposes. Read More

Power Women: Using Language to Your Advantage by Karen Keller, Ph.D. Developing powerful language is one of the most highly regarded skills in business. Read more now! Read More

Growth eats cash. You must constantly re-invest in the business to support the growth in sales. This takes a good business plan, a well thought out cash flow projection, and a comprehensive financing plan. Read More

There are many different kinds of web hosting out there such as: shared hosting, virtual private servers, dedicated hosting, and cloud hosting. Choosing one of these hosting types depends on what you are trying to accomplish with your website or online business. It usually can be boiled down to a f Read More

Time and again, research has shown that money is not the main motivation when it comes to job satisfaction. Employees need to feel they are contributing and that it is appreciated. Perhaps recognition should start with the type of common courtesy and daily sense of value you would like everyone Read More

You’ll want to bring your A game when starting or continuing to build your business on the web so naturally losing track or consistency with anything is never good. However, there are certain things that you create and track online that hold more value over other aspects. So taking your eye off of Read More

Many small businesses stink at writing. Fortunately, there are affordable and professional services that can help you get your message out the right way. Read More

If your PR campaign has stalled and responses are few or you’re receiving too many advertising requests, read why and how to correct it. It’s the little things that make a difference on success. Read on. Read More

An engaging, well put-together newsletter is a vital part of any organization’s communications strategy, so getting it right is important. This article highlights practical guidelines that will help you put together a great newsletter that is both read and enjoyed! written by Sumac Research. Read More