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Have you ever tried to sway a customer to the facts of something and nothing you saw or do will get them to change their minds? The reason is they can stop listening is they have their own perceptions and will keep to them as they regard them as facts. These situations can actually be opportunities Read More

Emergencies can and will happen, and often when we least expect them to. If you own a small business, then knowing how to properly prepare for and respond to an unexpected crisis can be the deciding factor between the recovery of your business and it's permanent closure. Read More

“You aren’t really in a new culture if you aren’t uncomfortable.” I said this to my husband as we walked towards my nephew’s apartment in Jerusalem. Read More

Want to Sabotage your business blog articles and make sure nobody reads them?

Here are four highly-effective and user-fiendly ways to accomplish your goal! Read More

Well although there is no way to get around the importance of SEO copy and Link Building, there is a way that will allow you to combine the effectiveness of the two without having to lose any serious time or money. I of-course am referring to Article Marketing Read More

Getting in to business with a unique product/service is often the key to instant success. This is the story of a young man who chose to chart his own course with a one of a kind product to taste success in the food business. I hope it will help you gain valuable insights in building a unique busi Read More

Have you ever run into a communication problem with your international customers, partners, or suppliers? Miscommunication is frustrating and can have costly consequences. Here are a few simple tips to help you adjust your written communications for an international audience. Read More

A discussion with my colleagues at work this morning made me realize not for the first time) that we are always complaining about the lack of time. Each one of us has 24 hours in a day yet most of us feel we can never get enough done. We are looking for ways to save time which is why I feel brand Read More

Maybe you're here for the cool twitter tricks; or maybe you're here to find out why these tricks won't do you any good. Either way, I think you'll agree that these tricks are both cool and useless without one thing. Read More

Okay, I could be wrong about this, however it seems that there is a growing obsession with marketing activities and tools. This can mean that all the other important aspects needed to market your brand effectively may be ignored. Take this quick quiz to see if you are getting a little obsessed. Read More