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The rewards of owning a business can be very enticing. However, the risks can be daunting. But, is starting a business really more risky than having a job? Find the answer in this article and learn the top five tips for starting a successful business Read More

Your shoes are charred from stomping out brush fires. You have nightmares about UFOs-Unreachable Financial Objectives. All star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 PM. Does this sound familiar? Read the full article to find out how to take your business to the next level Read More

Do you know the one thing that has the biggest impact on your small business success? Read the full article to find out Read More

If you are operating a business today and you have employees or contractors, you probably should have a social media policy. Why? Virtually every human being who has any interaction with you or your company is involved with social media. That includes your employees, contractors, customers, vendors/suppliers, bankers and consultants. Read More

With so many new social media tools in our marketing toolbox, it is easy to forget about some of the older tools that have been around for a long time. I have been using autoresponders for 15 years and still believe they are one of the best performing tools of all. This is not put down any of the newer social media tools as they certainly have their place. However, autoresponders can be the missing piece to a successful online marketing campaign and work well with all of the new social media tools. What you don’t know about autoresponders can hurt your marketing efforts. Read this article and share your thoughts Read More

I called it the frog/prince effect which is a metaphor for the blind spots we have about ourselves and our businesses. When you look in the mirror, what you se Read More

Almost everyone with a real business needs a website. But, a blog is optional. For many small businesses, a blog can generate extraordinary results, if you don’t try to turn it into a website. Find out the differences between websites and blogs and how you can get the most out of each Read More

In today’s uncertain world, there is only one thing that’s certain; change. Have you noticed that even when the status quo is less than satisfactory, many people are reluctant to make changes? In the wake of new information, change is often necessary. So, why do people resist it so much Read More

Should you use bots to save time in your social media marketing efforts? Some say yes. Some say no. Read the article and see what you think Read More

“Summertime, when the livin’ is easy” are lyrics to one of George Gershwin’s most beloved songs. Everyone takes it easy in the summertime, right? Wrong. Most small business owners don't because they can’t afford to. However, if they continue to put in long hours with little or no time off, the business may thrive, but their relationships or health may not Read More