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Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI. Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices Read More

We've seen digital technology disintermediate everything from record companies to university curriculum. Yet banking has remained rather immune to all this disruption. Read More

While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you're up against a sea of messages competing for your prospects' attention. Creating and distributing content that reaches your t Read More

Every small business wants to grow into a big one someday. Consider these five key growth strategies. Read More

We investigated customer definitions for three BI solutions from our ecosystem. Learn about the best business intelligence solutions and who should use them. Read More

The longer I do this blogging gig, the more I realize that having a blog business plan in place is important for turning your blog into a business.
Okay, if you have a blog going and never developed a blog business plan, don’t fret, you can always develop a plan now for going forward. Read More

The executive summary is a crucial part of your business plan. whether you are a Start-up or Growing Business It is the first - and possibly last! - thing that an investor, bank or partner will read. They say that people make up their mind about someone within seconds of meeting. Read More

One way to accelerate the growth of your business dramatically is to buy another business. This can help you gain a competitive advantage in your industry, expand the scale of your operations and lead to a number of potential benefits: Growth o Read More

Answering these questions periodically can help keep long-term goals in mind while you adjust your immediate steps and actions. Read More

One of the most pervasive themes in American thought comes out of the pioneering spirit that settled and built a nation. It's the Can-Do attitude. It's really not unique to America though. Read More