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I’m excited to introduce a friend of mine and the next guest writer in my series. I met Kevin earlier this year and the thing that immediately struck me about him was his witty personality and unique writing style. He’s a marketer with integrity and has a lot of knowledge to share. Read More

Job candidates have never been in a better position to research potential employers, and employees have never been more empowered to spill it all when it comes to reviewing their current workplace. Sites like Glassdoor, Vault and CareerLeak give interview candidates and employees the unprecedented Read More

Selfies are fun to see and share, but can they actually make you money? These are some creative ways to integrate the selfie into your marketing strategy Read More

You know I’m pretty easy going when it comes to marketing, in that I’ve about seen everthing, tried everything and yup, remembered what works and what didn’t work, but if there is one thing I do know it’s never ever do something stupid. Something that shows that you’re so much a newbie in marketing Read More

Have you noticed on Facebook where a Business Page has liked their own post and thought that was a bit odd? Or maybe made a confusing comment on their post? It's because one of the page administrators meant to interact as themselves THE PERSON, but did so as THE PAGE. This is super easy to avoid! Read More

The universal challenge of every startup founder is to get everything done that needs to get done, and still have a life. Even outside of business, everyone wants to accomplish more, while working less. I’ve been a student of these techniques for some time, but some time ago I saw a great summary t Read More

Content Marketing is a way to provide information or resources to current and potential customers for the purpose of building brand credibility.
The goals of content marketing are to develop brand loyalty, customer engagement, lead generation, and customer education. You establish yourself as an a Read More

E-learning websites are available on almost any topic. Whether you’re looking to get ready for college or just how to fix a leaky pipe, there’s something for everyone. It can even be good for helping you to get rid of bad habits. Read More

Starting a small business is a tough process. Developing it and staying on top - even more. Check out what two CEOs have to say about their entrepreneur journey and what they learned from it! Read More

Do you think that EVERY idea has to be new and unique? Think again. Recycling of ideas from other industries can be much more productive and provide the same, or better, impact for your business. Read More