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The theory that even the poorest markets in the world can be revenue generating for companies if they tailored their product and packaging to these markets is considered the “bottom of the pyramid” concept. Read More

Kristi Yamaguchi discusses her exciting new venture, and what she's looking most forward to at the summer Olympics. Read More

There are a lot of websites that allow you to create a website for free. These "create your own website for small business" sites usually aren't worth bothering with, though.

By far, the best website for small business is the one you create yourself. Read More

Where's the gap between your big goals and you? As the small business grow, the owner's role changes. The time to bring in a coach is when this dissonance is too uncomfortable or too acceptable. Read More

Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Most experts agree that is has lot to do with your level of passion, determination, and innovation, modulated Read More

A few years ago I was working with one of those lucky startups. By lucky I mean they had a decent amount of VC funding and weren’t completely bootstrapped for a budget. They even had allocated a set amount of their marketing budget for a startup SEO campaign because they wanted the full SEO/social Read More

If you are blogging with SEO in mind (which you should be) you know that it’s important to include targeted keywords in the post and meta information. The meta element that carries the most weight with the search engines is the title, so it’s important to include keywords there as appropriate. The Read More

Are retail stores becoming obsolete? In a new report by Capgemini Global, more than half of respondents around the world say that by 2020, retail locations will be nothing more than “showrooms” for choosing products and ordering them online.
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When staying competitive in the marketplace, why start at square one? Set the bar at your competitors and go beyond. We train our employees on policies, procedures and a myriad of other things that are essentially minor in the scheme of the big picture. One thing most companies never train their Read More

Ever looked around the office and wondered what people are actually like outside of work? Ever seen the workplace psycho prowling looking for ways to vent anger and steal praise? How to spot them. Read More