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Twitter’s rollout of new profile layouts is a signal of things to come. Rewards for engagement, pinned Tweets and a Facebook-like look. What’s next? Read More

Hashtag is a word or an unspaced phrase prefixed with the hash symbol (“#“). Hashtags make it possible to group such messages, since one can search for the hashtag and get the set of messages that contain it.

Hashtag is only connected to a specific medium and can therefore not be linked and conn Read More

Whether you need to promote your brand, share event pictures, connect with your clients or create a buzz, social media marketing is a necessity and not an option any more. Read More

If you've thought about changing your social media usernames, you might not have thought about all of the content and information currently linked to those handles. I learned this the hard way and hope my lessons will help you avoid the same mistakes! Read More

We all know that social media is constantly evolving. New features, updated apps, and fresh layouts seemingly happen every day. Thanks to visual platforms like Instagram and Pinterest, the last few years have ushered in more image-driven design features than ever before. Facebook, Google+, and even Read More

What are the nuts and bolts of a social media management strategy?

It’s a common question and one that oftentimes gets swept under the rug amidst the general social media hoopla. After all, small business owners can be forgiven for thinking their “strategy” should simply include, say, three or f Read More

What value is there in researching lots of content that you did not produce in order to publish it to your audience? Maybe none. Read More

Pay attention and learn precisely how to do this with the following top 10 ways of driving engagement to your social content. Read More

By Sandra Hennessy

Picture the scene. You’re working for a company and, like many others, you’re using your LinkedIn profile to build the business’s network and you also use it to nurture relationships and increase sales using its range of excellent tools. Now you decide to move jobs and to anot Read More

Despite the rising trend of companies jumping on board to connect with customers via social media, not all networks created equal. Take Twitter for example: Some use it as an advertisement for their services, not understanding the importance of engaging with their followers, while others harness it Read More