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You've seen the gigs on Fiverr offering you some large number of social media followers for $5. Or banner ads. Seems like a cheap way to get your accounts started with a bang. But buying followers will do more harm than good. Here are 5 reasons you should not buy followers and a bunch of tips on ho Read More

If you’re in the mood for holiday cheer and a little inspiration for your PPC and online marketing plans, look no further than our holiday planning guide for digital marketers. Read More

You want to start an online business, but not sure where to begin? Here are eight of the most critical questions to answer before you make a decision. Read More

Articles on influencer marketing are everywhere. I can hardly go to a blog on blogging or content marketing without seeing a title like “How to Market to Influencers”.

You have probably read some of them and thought to yourself that the idea is genius; and in many ways it is.
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When it comes to content marketing, are you thinking like a hunter ... or like a farmer? Check out today's video tip to see what I mean:
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Most technologists have little interest in the mechanics of starting and building a business. That’s why I recommend that they find a co-founder who loves business challenges, including marketing and finance. I usually envision a 50-50 ownership split for their efforts, but every engineer believes Read More