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Value is in the eye of the beholder. But what influences the beholder in their perception? This infographic looks at the psychology behind our perceptions, nothing trends, marketing practices and differing generational attitudes, among other factors. Read More

What was supposed to be a simple article about launching your book, turned into a ginormous (2,478 word) checklist that required a table of contents. (you’re welcome) Read More

The Franchise Disclosure Document is one of the most important documents you should read when buying a franchise. It's also a long, boring, read. really. Boring. See why. Read More

By far the most common way customers learn about a business is from word of mouth. Eighty-five percent of the small businesses surveyed said customers learn about them through word of mouth. Here are four items for your To-Do list to increase word of mouth. Read More

Every small business has dreams of how it can grow, but often a lack of funding prevents those dreams from becoming a reality. If chosen, Egg Marketing & Communications will use the grant to build a small business resource site. Read More

Looking for ways on how to do SEO for your blog post? Here’s a step by step guide on how I do SEO for my website and my blog posts. Read More

What does it take today to do SEO right?Putting a few keywords here and there won’t do much for your website. You need an ongoing SEO strategy that will turn your website into an authority site.Whatever your business is about your site has to show that you are an authority in your field. Read More

There are a wide variety of social marketing tools available and a wide variety of uses for them. Find out here which ones are most beneficial for your business. Read More

You’d be surprised how many of the biggest and best brands frequently fail to deliver on the simplest of online customer expectations … and easily create a never-to-be-repeated customer experience online.
All the careful content and social marketing, and the strategy to automate for better nurtur Read More

Proximity Marketing is helping the Retailers to keep a close watch to their in-store customers. This helps them to know about their customer’s behavior in a much clear way than earlier. Thus the Proximity Marketing Strategy has bridge up the distinction between the Brick-and-Mortar Store and the Di Read More