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When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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Picture this. The great post you bookmarked a few days ago has been replaced by a 404 error message.

Sounds familiar? Well, that’s because the 404 error page (“Sorry, the page you requested cannot be found”) is a very common occurrence. It pops up on a visitor’s screen every time they input a ba Read More

Picture this. The great post you bookmarked a few days ago has been replaced by a 404 error message.

Sounds familiar? Well, that’s because the 404 error page (“Sorry, the page you requested cannot be found”) is a very common occurrence. It pops up on a visitor’s screen every time they input a ba Read More

Google’s URL shortener now allows short links to deep link content on your mobile app or desktop website. Read More

Do you want to stop struggling in life and get all that you wish for? Yes, that is possible! I've a secret code for you that can help! It's all there in today's post about the code of life and how you can get peace, happiness, and prosperity by accomplishing some simple steps.

More at the blog. Read More

Because the purpose of native advertising is to blend into the form and function of the content around it, it can be tricky to spot. Here are some examples of native advertising caught in "the wild". Read More

If the thought of online marketing stresses you out, you'll love these easy tools and shortcuts designed to make you look like a marketing genius! Read More

If the thought of online marketing stresses you out, you'll love these easy tools and shortcuts designed to make you look like a marketing genius! Read More

Do you share any entrepreneur skills with the ever-so-popular Iron Man? Check out this post to find out! Read More

What do customers experience when they enter a franchise's doors? That can depend on whether a dissatisfied or successful franchisee owns it. Read More