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If you think that financial modeling for a new business is arcane magic, limited in value to financial wizards and professional investors, then you have been listening to the wrong advisors. In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid Read More

A list with thousands of subscribers is not going to do you much good if 90 percent of them are not engaged. Here is how to make your email list better. Read More

With everyone glued to their phones, and tablets, there’s no way marketers can miss out on the opportunity to target this demographic. This infographic provides you with the five big issues mobile marketing faces, and how you can avoid them. Read More

February 23, 2011. April 24, 2012. August 20, 2013. Do you have any idea what happened on these dates in SEO history? Maybe not, but the impact of these three monumental changes have collectively ushered website owners into a new Google era. If you’re still writing SEO copy the way you did in 2010 Read More

Google Maps and Google Earth are both useful tools for navigating our world through virtual means, but what's really the difference between them? Nick K. knows the answer in this Tek Shouts! article. Read More

In this #TYBCommunity round up we include posts about how to measure the Social ROI on Facebook ads, growing and email list, validating your social media marketing strategy, blog post success, LinkedIn endorsements, the internet of things and lots more. Read More

A few months ago, I came across”The 10 commandments of pitching.”

Written by Austin Cross for Muck Rack, the article is a compendium of bad pitching practices and an attempt at changing the way many brands and PR pros approach members of the media. From generic greetings to wordy subject lines a Read More

If your business runs on a calendar year, then you’ll be in the middle of planning and trying to figure out how much to spend on marketing. Business planning and budgeting aren’t exactly on anyone’s list of glamorous activities, but I’ve come to really appreciate the perspective that a solid budget Read More

You’ve been building your business for a while. You start by taking on as many customers as you possibly can. After all it’s all about cash flow. But before you know it – things start getting complicated. - See more at: http://diymarketers.com/how-to-start-a-marketing-program/#sthash.S7Xh4gcF. Read More

As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with Read More