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Hello; this is a post i was invited to write by harleena singh. she thought that knowing me as a person that an inspirational post would be the best kind for me to write. She pushed me to write this amazing post where i share experiences and life lessons learned. Please share and comment on it. tha Read More

Got your CAPSLOCK key on? Is that shouting? Then SHOUT IT: in business process and pretty much everywhere else, context is everything. Even SPAM has context. Read More

Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps. Read More

Outsourcing and automation are the keys to effective and efficient web business operation. In this post, I will show you how. Read More

This question might jump out of your mind: Why is WordPress so popular? Let us ask WordPress founder Matt Mullenweg about it. Read More

The decision to lift a restriction requiring real names on Google+ will have implications on small business users and marketers too. Google+ has announced a decision to rollback its ‘real names’ policy. Read More

Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other Read More

In the spirit of Comic-Con, here’s a little trope that’s often recognized but not openly talked about: Research, Inc. Technically, every company has its own version of the R&D department. But when it comes to seeing it in movies, it’s usually the department that’s often shrouded in mystery (even to Read More

The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react Read More

How to make your Youtube videos autoplay - quick and easy! Having videos on autoplay is a matter of preference. Some find it annoying and some don't. It is generally acceptable to have videos used for lead capture purposes play automatically. Read More