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The records you should keep vary based on your business, industry, and location. But Diane Carlisle, executive director of ARMA International, a leading authority on governing information as a strategic asset, offers these basic guidelines:
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Whether shopping online or checking out a hotel in a distant city, more consumers are watching video to help make purchase decisions. The good news is that you don't need to be a Hollywood director or YouTube pro. Even DIY videos will work wonders for your small business. Read More

A well as becoming the Oxford Dictionary word of the year, the selfie gave birth to new offspring in 2013. Data from Google Trends shows a surge in interest for the belfie, the helfie, and the funeral selfie - yes, that's selfies at funerals! Below, you'll see the rapid rise of the 3 new phrases, a Read More

After a Ghosty start, Google+ has established its presence in the social media landscape, now just behind Facebook and surpassing Twitter in its number of monthly active users. Whether they are already using G+ or not, social media marketers, especially Business-to-Business marketers cannot afford Read More

Ruth Handler’s claim to fame as a woman inventor and woman innovator is that she invented the Barbie Doll. But Ruth’s resume was much bigger than that. She started off in 1945 as the co-founder of the toy company Mattel, which made toy furniture, music boxes, plastic mirrors, and picture frames.
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There are two pieces to the content pie. The first is the content itself – websites, blog posts, articles, ad campaigns, brand messaging, etc. The second is the audience interacting with that content. Those two pieces? They need to fit like they were forever meant to be together. Read More

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost f Read More

You will all agree with me that starting and running a small business is always risky, and the chance of success is slim. However, that doesn't mean that entrepreneurship isn't fun. In fact, one of the most satisfying things in life is to be one’s boss. Read More

Stay green with your data center solutions, find out how you can in this article. Might as well save you some money while your at it! Read More

The majority of people either panic or ignore the possibility that a crisis is developing. But that needs to change, or the risks may become reality. Watch this really interesting short video with David J. Ellwood, Dean of Harvard Kennedy School of Government, talking to The World Economic Forum ab Read More