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Leadership should be in the heart of management. Without the qualities of a true leader, managers would find it difficult to influence people to achieve a common goal. That is why they have to learn how to become real leaders. Here are 6 ways managers like you can become true leaders. Read More

Defining your goals, making lists and planning makes – well – atleast my life so much easier. Therefore I’m sharing another handy list with you. When planning your online marketing activities, this is what your solid strategy document can/should/may contain and what you should consider Read More

Building a sales team from the ground up is no mean feat. It’s a journey fraught with challenges and pitfalls yet getting it right is just the sweetest thing, so we’ve put together a guide to help you build your first, or next high performing sales team. Read More

Everyone knows that the internet has changed how businesses operate and interact with their customers. As consumers across the world begin to regularly log on to the worldwide web, businesses and PR agencies are having to adapt to their new ability to easily reach audiences across the globe. Read More

Here is an interesting review of the ongoing trends on the Internet. This one has reviewed the passwords. Interestingly, 123456 has now beaten 'password' as the favorite password of most people. Read More

If you’re using Instagram for business, you need to be tracking Instagram analytics. Just like any other social media site, you should have a strategy in place on Instagram. And in order to monitor your progress and execution of that strategy, you need to know how you’re performing. Read More

Having a Facebook page for your business is one of the most important strategies you need to undertake. Facebook has more global users than any other social network, so not exploiting a Facebook page would be inadvisable. With Facebook Insights you can keep a closer eye on your target audience, who Read More

LinkedIn remains the elephant in the room for business to business results and for establishing yourself within your professional industry. But how should you use it? Before you post to LinkedIn, here are 5 important LinkedIn post tips for businesses. Read More

When it comes to marketing, money value is not a determining factor of its success. Look at how Samsung have spent billions of dollars but fail to become the leading smart phone brand. Read More

Here’s what I think will be significantly important in 2014, based on conversations I’ve had with marketing and PR professionals at the consultant, startup, brand, and agency level: Read More