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Can a car with half a tank of gas take you to your destination? The answer is "Yes". So what's stopping you from starting the good work that you want to achieve? Writing that book or setting up your online training program? Half a tank is enough ... Read More

Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your Read More

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

It’s a tough market to raise your prices. Customers are extremely cost conscious and market savvy. Why should they pay more? Instead you need to reframe the problem into a yield optimization problem. Read More

Here’s the 2nd part of the post where I talk about how I got productive and wrote an ebook fast in 4 days. Read More

We are entering the Twilight Zone of imagination morphing from virtual reality (replacing the real world with a simulated one) to Augmented Reality. Read More

During a discussion with a leadership coaching client recently she asked if it was possible to improve the sales leadership skills of her sales manager. It was an interesting question to come from the owner, but I knew from our diagnostic review that she had a concern on her sales process. Read More

Regular visitors to my blog will know that I have a close friendship with Mandy Allen and Steve King, both of whom have written guest posts for me. Read More

The articles about the SEO and the articles about quality content are ranked in the thousands when looking at what people are writing about. Some of the leaders like Lisa Irby @ 2 Create A website, Ana Hoffman @TGC, Ms Ileane @ BBT and Ti Roberts @ SEO Rebel all agree that quality content is more Read More