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Your headlines - on blog posts, infographics, articles, landing pages, email campaigns and other marketing collateral - are arguably the most important part of your copy.

Spend the time to make your headlines an attention-getter to give your content its highest chance for success. Read More

While many professionals recognize networking is important, they aren’t sure where to start or what best practises will help them succeed. There are five key questions you should be asking to start networking – and succeed. Read More

You have been blogging to increase traffic to your website and automatically generate donations. Although, you do not get as much traffic from your blog posts as you wish. To increase your blog donations and get leads you need to find better ways to distribute your content. Read More

If you're a current franchise owner-or a future franchise owner, you need to stay up to date on all the things that can impact technology. Here's a way: Watch the Cybersecurity Panel Discussion (live) taking place during National Small Business Week. Read More

As shared in Dirty Little Secrets of Family Business: Ensuring Success from One Generation to the Next, approximately 66 percent of family businesses don’t make it to the next generation. While this fact is known (think about the famous saying about family “shirtsleeves to shirtsleeves in three gen Read More

Peter Thiel cofounded Paypal with Elon Musk and Max Levchin in 1998. They sold this company to eBay in a deal worth over $1B. He then founded several other ventures such as Palantir which has been included in the unicorn club (companies with over $1B in valuation). Read More

It’s a proven fact that businesses that blog get a lot more traffic than those who don’t.

But even if you’re getting thousands of visitors a day, it won’t help your business if none of those readers turn into customers.

Sure, the attention is nice, but you’re not in business to be flattered. Read More

The following are all-too-common legal issues faced by startup founders. Continue reading to avoid these costly mistakes. Read More

Are you having a hard time driving traffic to your website? Is your business stuck in the 20th century? Do you avoid social media like the plague? If so, I’ve got some bad news for you: you’re doing it all wrong. In today’s world, you simply cannot ignore social media if you hope to create a truly Read More

These people had managed to lead me down their sales funnel and without my independent research, who knows what I would have done. Over the years, I’ve gone back to this incident again and again thinking about why this and other phishing emails are effective and what I, as a marketer could learn.
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