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Blogging is a great way to market your business or spread your message. In this two part post, Camila explains the techniques involved in building relationships with blogging. There are things you should do and, of course, things you shouldn't. Here is some food for thought to consider for your ow Read More

No matter what kind of small business you operate or what kind of information you are attempting to share, blogging is a great tool. Blogs are the original social media, of course, so it's not just about writing, it's about relationship building too. Here Camila gives us her thoughts about what it Read More

By Ann Smarty

Let’s take a moment to talk about Papa John’s. The pizza chain has repeatedly been on the negative end of scandals involving employees. In 2012, a tweet featuring a photo of a receipt from one of their stores had the racist description ‘Lady Chinky Eyes‘ written by an employee. The Read More

By Jean Dion

Busy executives everywhere are told, over and over again, that social media is a must for their success in the marketplace. Just by logging on and speaking out, they’ll gain consumers hand over fist, and gain the success they’ve only dreamed about in the past.

In a way, this is t Read More

By Dylan Feltus

Freelancers are an interesting group of business professionals that expands each day as more and more day workers leave the corporate world and enter the world of working for themselves. With a much looser operating structure, freelancers can get into bad habits if routines aren’ Read More

Jessica Davis, content strategist at Godot Media, explains how smartphones have changed content marketing and how marketers and brands must adapt due to this change in consumer behavior. Read More

Whether you’ve already gotten started on Google+ or you’ve long shunned it as being less useful and populated than its much larger competitors, there is a wealth of knowledge and opportunity to be found there if only you to know where to look and who to team up with Read More

Content marketing is one of the most important aspects of modern SEO. While things like having an editorial calendar, inviting guest authors, and other aspects of content marketing are widely explored in articles and blogs, there tends to be less focus given to how you decide the type of content yo Read More