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Segmentation is a key strategy for increasing email marketing metrics and conversion rates. Get seven best practices for successful segmentation. Read More

By Caron Beesley. Do you know how much privacy your employees are entitled to? For example, if you feel employees are abusing their work privileges, is it legal to intercept emails or phone conversations to find out what they’re up to and confirm your suspicions? Can you ask potential job candidate Read More

Are you proud of your website?
Is it an accurate reflection of you and your business or does it look like a something you’d make fun of…..if it was someone else’s website.
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The most succesful infomercials sell millions of their products over the phone, online and eventually in stores. While the merchandise or services may be different, the one minute, two minute or half hour television commercials have many things in common.

Are you ready for the secrets of best se Read More

You have a business idea, now what? These tips will help you navigate common pitfalls and help get you to market faster. Read More

By Caron Beesley. Knowing exactly what you’re signing up for when you enter into a business loan agreement is just as important as rounding up the details and completing the paperwork accurately. With loan agreements, there are devils in the details. That’s why it’s critical to pay attention to the Read More

Thankfully, working from home has gotten easier because of the wonderful world of technology. We are able to perform job duties to our fullest without ever leaving home. Skype is becoming the fastest interview platform for many different companies because of simplicity and inexpensiveness. Whether Read More

No two entrepreneurs are exactly alike, but they do share similar characteristics. In his book, Entrepreneurial DNA: The Breakthrough Discovery That Aligns Your Business to our Unique Strengths, Joe Abraham talks about four types of entrepreneurs. Take a look and determine which one you’re most lik Read More

Open Your Eyes and Look Deeper I have been noticing that Social Media/Social Media Marketing is going down the same road as Internet Marketing went into years ago. How is this your fault? Read to find out! Read More

As a small business owner, you want cloud based applications that save both time and money but, that actually work. Here are five tips for choosing well. Read More