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One thing Michal Cheney learned the hard way is that handling finances as a business owner is a lot different than if you are an employee. If you run a business or are considering taking the plunge, consider these five ownership steps that will save you money: Read More

Like any healthy coupling, the recipe to a happy, long-term relationship between a non-profit and business centers around the 3 Cs. Read More

Today's topic at Social Media Club in Gothenburg, Sweden, was about how to measure effect and results from your social media. Do you think that Return on Investment could be measured in Engagement? Read Veronica Stenberg's opinions and thoughts on this subject. Read More

In this day and age, writing high-quality articles is not enough. Visitors want to be entertained visually.

Adding images to your content will certainly make a difference in the experience of your audience, while increasing your chance of being found in search engine results.

"Now, how do I f Read More

You don't need to have an e-commerce system to benefit from being connected!

Find out how your offline business can benefit from very simple online tools! Read More

How you are supposed to identify a social media marketing expert? You are most likely to see at the number of twitter followers he has or number of fans of his facebook page. It may sound a sane approach to Read More

No, these sins will not make you and your business rot in Hell for time eternal. Of course, they will not but they can make your business land on a wasteland whose entrance may have these words on it – Read More

By the time I finish writing this guest post, there will be 100 new books published about social media. At least, that’s how it feels. It’s hard to keep up with books on the subject, simply because it’s hard to keep up with changes in social media period!
But at Martin’s request, I want to share s Read More

Change is inevitable and sometimes, it comes unannounced. It has caught so many small businesses unawares and it’s so powerful that it can crush businesses that take it for granted. How often do you take it for granted? Economic recession Read More

As we all know, hard work is pointless if you are not pointing the hard work at productive tasks.  In fact, it is really a shame to waste hard work on activities that are not maximizing the hard work’s potential. Read More