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PR is the non-paid exposure one gets that comes with an implicit endorsement. It’s powerful because it the viewers, listeners and readers trust their favorite host or journalist. If you’d like to speak to those people, read on. Read More

I recently read a great article by sales trainer Geoffrey James and wanted to share it with you. As small business owners, we are all too familiar with the “It Costs Too Much” objection from a client and most of us don’t quite know how to handle it effectively. We are uncomfortable and unwilling t Read More