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At some point in our lives many of us (myself included) have had some experience at the hands of a bully, be it the school yard bully or a workplace bully, but whichever way, the feelings of isolation and extreme stress that bullying creates can linger for many years after the event. At some point Read More

One important part of marketing is understanding what or who are influencing your customers. The reason it is important to understand is that it can affect your marketing decisions and results. Here are four factors that may affect your customers’ buying behaviour: Read More

Got a home business? Remember to keep your expenses -- and your bank accounts -- separate. This will help you with record keeping, especially for tax purposes. Read More

Want an easy way to start increasing your sales figures? Give it all away. I don’t mean your product or service—I mean give away all your advice, tips and information. Read More

Location Based Marketing allows users to interact, share, meet up, and recommend places through the use of GPS technology that will allows for live updates of their location. Location Based Marketing creates more traffic and profits for business owners. It allows for companies to differentiate thei Read More

As my daughter grows more and more feisty, I’ve noticed that getting her to do what I want is a lot like being in online sales. In fact, many of the same tactics and principles of designing a high converting online store website apply. Here are some tips on how to improve your salesmanship and your Read More

When your business is in the startup phase it is almost certain that the founder(s) will know where every single penny is being spent. But as your company grows, this becomes unrealistic and could become counterproductive if you neglect sales. But despite doing everything you should, fraud and mist Read More

How do you build awareness for a blog and where can you get ideas? You know who your niche target customer is. How do you engage and connect with them? Read More

The Term SEO has become a new catch phrase amongst a number of business owners. When the term SEO is used its also seen as one of those things that only a true techie or geek could possibly understand. It’s seen as beyond the understanding of most business owners. My aim in this post is to demystif Read More

The home page of our website now assumes more responsibilities than ever. With the ability to continue to add more and more features in the sidebars and the top and bottom parts of our home page, we need to realize what must be there and what we can get rid of. Otherwise, you run the risk of having Read More