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Is your business involved in homebuilding, home remodeling, interior décor or home accessories or furnishings? If so, you’ll want to know about a survey by Better Homes & Gardens, reported in MarketWatch, that reveals the top seven things consumers want most when buying a new home or remodeling an Read More

Buyers have a new obsession. It is called ‘benefits realization’, or alternatively ‘benefits delivery’. They have lost faith that promises made before the sale will actually materialize and are determined to intervene to ensure that they do. But if buyers are focused on benefits realization, then s Read More

What are the buying barriers in your business? What is keeping prospective clients from saying yes? Check out these three barriers to see if you have any of them in your business. Read More

Today, it's hard to keep up with everything going on in information security. However, computer security affects any business with a website, online database, or computer.

For that reason, here are seven information security buzzwords every small business owner should know... Read More

“The Web offers a great opportunity for local businesses to acquire new customers,” Michael Koploy writes on his Software Advice blog. He also offers a checklist of steps that small businesses should take to assure that they will be found when customers search for local companies.
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This is a great post on how to use media buying and managed placements to make money and have an alternative to PPC. Read More

Interview with Ingrid Elfver, celebrity consultant, on becoming an entrepreneurial celebrity, getting on the right path, and more. Read More

Most businesses treat SEO like a one time project – get everyone on board, do it and then it’s done, right? But, missed opportunities abound when no one is skillfully monitoring keywords, landing pages and conversions. Read More

This article highlights the three main "laws" about blogging or content marketing in general that you have to understand before the content you create has any chance of making an impact, driving traffic and earning revenue. Read More

What is Social Media? Can you define it? Social media is the virtual hub for real life conversation, and social networks grant users access to those channels.

Social Media = Real Life Communications
Social Networks = Access

What you do with that access is up to you. Read More