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One of the most powerful obstacles to innovation and success is fear. Fear of the unknown, fear of what's ahead, fear of failure. It's easy to be paralyzed by fear in any capacity, but in our work — especially for business owners — it can stifle innovation, growth and success. Read More

Social networks, there's a lot of them out there and you're being invited to participate in new ones every day. There's MySpace, FaceBook, LinkedIn. There's eCademy, Plaxo, Ning, Bebo, Friendster. Jaiku, Orkut, Tumblr, and more than I can mention here. The question is, which ones do you use? Which ones are the most important? It depends on who Read More

If you're running an online business, and probably even if you aren't, there are some online tools that you need to know about. Not all of these tools are a necessity for every business, but no matter what you're in, there are sure to be tools below that you know you should be using. Read More

Whenever I have the opportunity to take business trips, I'm often stunned at the endless opportunities to rack up expenses. Tickets. Meals. Cab fare. Hotels. Entertainment. Pretty much anything in an airport. Sure, most of these expenses are tax deductible, but they still eat directly into the bottom line of a small business. Read More

Most business books on the market cover the gamut of how to make more money, gain fame, grow, get work done, and manage people. But few talk about business from the perspective of “family first” like Marc Warnke's book “ONO, Options Not Obligations.” Many web workers love what they do, especially those who work virtually, because it allows them to Read More

Norm Brodsky: When Negotiating, Always Listen Before You Speak Read More

Conversion rate = The number of people who take the action you want them to take divided by the total number of potential people who could have taken that action. Read More

When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they'll agree to follow you back. Read More

As I sorted through some of my mother's collection of memorabilia, I came across lists and letters and account summaries of her years operating a small country general store on the edge of our farm property. Read More

Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy— Sometimes it gets a little burdensome. Read More