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One of the most important things to remember about most of the components of an Internet marketing campaign is that they are long term. It takes time to build a social network of brand loyalists and engaged consumers. It may take a year or two before a company blog builds up a loyal readership and Read More

Recently i was approached by digitalmarketinginstitute to interview me on my blogging take and journey. They are the UK leading training company specializing specifically in the internet marketing sector. They have a bunch of qualified lecturers who are renown bloggers to teach short and long cours Read More

In the sixth post in our series "Busted! Top 10 Myths About Social Media for Business" (which also happens to be post #100!), we look at the popular notion that no one wants to hear from brands--even favorite brands--in an environment they prefer to reserve for friends and family. Read More

Interview with Ria Sharon, founder and publisher of MyMommyManual.com, on how she revamped her business so she can spend more time with her family. Read More

I am constantly bombarded with the same question: “How can I quickly and easily improve my lead generation or sales numbers?”

A fair question… not so easy to answer. The biggest challenge in answering this is that I usually have no idea what they are doing now to generate revenues through market Read More

Steve and his wife started their online business for a very specific reason. The motivation for the startup was a decision Steve’s wife made to quit her day job after becoming pregnant with their first child. They created BumbleBeeLinens.com, selling personalized wedding handkerchiefs and other pro Read More

Some business owners haven’t worked with strategy consultants and just don’t know what to expect. Even those who have are concerned that they are getting into a situation over which they have no control. But it doesn’t have to be this way. There is no reason why entrepreneurs and business owners sh Read More

With a click of a mouse you can go online and find thousands of articles written by thousands of people telling you how and what to do to become successful in business. With another click of a mouse, I can get online and look at a handful of Twitter, Facebook, and blog bios and tell you the one thi Read More

Small business owners are a new favorite target for hackers hoping to take advantage of weak security in small business environments. This excerpt from a recent article in the Wall Street Journal article Hackers Shift Attacks to Small Firms sums up the new reality. Read More

The traditional marketing funnel has developed into a sieve; gone are the days of the linear sales and marketing progression. Consumers now start the sales process from a multitude of entry points including category awareness, brand preference, local availability to point of purchase promotion, and Read More